this is jess...
Multidisciplinary Designer.
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Meijer Writing Aisle Reinvention

Meijer came to us as a leading partner with Sharpie, Papermate, Prisma Color, and Uniball. We started with research on how often they reset the aisle and the costs involved. Realizing quickly that if we could develop a modular system they could get more out of their investment by continually changing the featured product and creating an interaction around colorful vending in aisle. We made the writing aisle a destination and not just another aisle.

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