this is jess...
Multidisciplinary Designer.
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Push Push

branding

When a friend, an Iraq War veteran put himself through the Aveda program and decided to open Push Push in Saint Augustine, Florida. It came out of the idea to have a multi use space that would be used as a salon, Wella training, and an DJ dance space once a month. The goal of the brand is to be suggestive, compelling, and recognizable as it is used in different spaces in a new location. With no history or preconceptions, we had the opportunity to define push push.

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