Reforming education around the National Mall
Collaborated with NPS, Trust for the National Mall, Marketing partners, and a design team of four.
UX Lead - UX interviews, journey mapping, user flows, and prototyping,
Workshop the Problem
Getting people involved early helps understanding and adoption by getting the team invested.
Discover
Discover the challenges users are fumbling through without even acknowledging the problem?
How
How are they performing these tasks now?
What do people assisting the visitors know?
Educate & Empathize
Educating ourselves and putting ourselves in their shoes is the first step to empathizing with our users.
“Oh, look, take a virtual stroll through this National Mall site. How cool is that? I believe I just asked for that.”
““I like how there’s a little video of her concert in the middle. That’s something I could pull out and show.” ”
“This is exciting. I would have killed to have had this a year ago”
For onsite and in the classroom