Sweat the Details
The rhythm of the interactions, animations and visuals
An App For Buyers + Sellers
Manheim is the largest buyer/seller of used cars in the world. The problem to solve is creating a native app that performs well at a live auction to research, bid and keep track of vehicles dealers are interested in. Each vehicle is on the block for about a minute followed by 1000 more vehicles. Speed is Necessary.
OBSERVE
OBSERVE MORE
What are people's current behaviors and how can we help facilitate what they are already doing?
Learn
How are they using the desktop vs mobile tools and what does this tell us about their current behaviors?
Next improve the tools.
Find the Users
In their natural habitat...
Gather the Questions
You will only learn what you know to inquire about
Get the Answers
Or rewrite them for better ones...
Action Oriented
What are the most used tasks necessary to research, locate and bid on a vehicle?
Visualize the flow
Finding the duplicity and focusing on differentiation. What information does the user need at this given step?
Micro-interactions
Clearly expressing how different views will animate is important in communicating with the team, as well as the end user.
High Fidelity Prototypes
Instant Decision Support
for buyers and sellers large and small, the tool needs to be intuitive. An app screen that gives you what you need to take the next step.
